Salt Lake Corazón.
Miller Sports + Entertainment asked us to create a unique event identity for an exhibition for La Liga Mexicana Pacifica. The goal was to provide something that represents and celebrates hispanic culture and a devotion to the elevation of sport in the state.
We are proud to support Miller Sports and Entertainment in its creation of Beisbol en Salt Lake: a trailblazing event that showcases some of the top talent from Mexico, Los Venados de Malzatan and Los Charros de Jalisco of La Liga Mexicana Paciica. MS+E continues to lead the industry in its connection to hispanic heritage and sports by giving its people what they want: Beisbol.
Para la gente. Para todos.
The RARE Design Team
Ethan Manning - CD/Designer
Ben Jones - Account Director
Harry Richardson - Designer
Sydney Beech - Designer
Ben Jones - Account Director
Harry Richardson - Designer
Sydney Beech - Designer
Services Provided:
Identity Design
Brand Strategy
Brand Design Execution
Website Design / Front-End Dev
Brand Guidelines
Brand Strategy
Brand Design Execution
Website Design / Front-End Dev
Brand Guidelines
Interactive Activation.
This project was more than just creating an identity system and brand strategy for the event. We wanted to help the Miller Sports + Entertainment team activate the event at the highest level. We were able to partner with a trusted agency to execute a dynamic, powerful, and playful website that the fans in Salt Lake could resonate with. We went the extra mile with this one! Our partners at Mad Genius helped us knock it out of the park.
You can visit the site here: Beisbol en Salt Lake
