ZA PRAHU!
In the fall of 2023, the Prague Lions approached RARE Design with a challenge. Under the new ownership of Mason Parker, the Prague Lions were in need of something. Something that united the organization and resonated with the fans. More than a logo, they needed an identity.
Our team went to work. Through intense understanding, collaboration, and design, our team was able to create something that was so much more. Something that united the team and fans under one banner. Something that was uniquely … ZA PRAHU!
The RARE Design Team
Ethan Manning - CD/Designer
Ben Jones - Account Director
Harry Richardson - Designer
Sydney Beech - Designer
Ben Jones - Account Director
Harry Richardson - Designer
Sydney Beech - Designer
Services Provided:
Identity Design
Uniform Design
Custom Typeface
Brand Strategy
Brand Design Execution
Brand Guidelines
Uniform Design
Custom Typeface
Brand Strategy
Brand Design Execution
Brand Guidelines
We Stand at the Threshold.
Prague is steeped in a rich and ancient history of resilience, tradition, and victory. These elements of the city’s heritage are seamlessly integrated into its refreshed brand identity. From The Thirty Years’ War, the liberation from communism, and into the present day, the Prague Lions represent the city as guardians at the threshold, poised to protect what is theirs.
A Historic Overhaul.
The refreshed identity of the Prague Lions draws deeply from the traditional heraldry of the Czech Republic. The primary emblem showcases a Noble Beast adorned with the Crown of St. Wenceslas, enclosed within a shield. The custom typography is inspired by medieval and historic lettering throughout the city, capturing a sense of authenticity while infusing a modern touch. The color system blends White, symbolizing purity and peace, with Velvet Red, a warning to all who oppose, and Silver for a touch of prestige.
The Battle Armor.
The uniforms are the Lions’ battle armor. It holds the story of the city and team’s heritage as well as their aspirations of victory. When our team approached the design of the uniforms for the Prague Lions, we wanted to be sure that the players and the fans could be proud of something that is uniquely theirs.
