I am a creative director, designer, illustrator, and type designer with more than 12 years of experience shaping brand identities that resonate. As a creative director and principal designer, I have led work for NIKE, NASCAR, the NBA, MLB, the KBO League, and the European League of Football. I work closely with individuals and organizations to craft visual systems that connect deeply with audiences and elevate the brands they serve. I blend strategic clarity with artistic craft, weaving storytelling, illustration, and custom typography into identities built to resonate and endure.
Services & Expertise
💡 Brand Identity Strategy & Design
I build brand identity systems by starting with the heart of the brand itself. My process always begins with listening and uncovering the deeper truths that define what a brand stands for. Together with my clients, I work to shape their vision, values, and voice into something clear and purposeful. I then take a close look at where the brand is today, studying how it is perceived and identifying the opportunities that can move it forward. With that foundation in place, I create the full visual identity. This includes logos, typography, color systems, illustration styles, and supporting elements that all work together as a unified language.
🎬 Creative & Art Direction
I guide creative projects from the first idea to the final execution, shaping each visual decision so that everything feels clear, cohesive, and purposeful. My work spans brand identity development, photography direction, and art direction across campaigns of all sizes. At every stage, I focus on making sure each element connects and contributes to a story that feels consistent and memorable.
I create custom typography and illustration that bring a brand’s personality to life. For me, it is about finding the details that make an organization unique and building from there. Every type system and illustration is made to feel distinct and true to the brand’s story so that it stands out in a way that is both memorable and authentic.
📖 Design Systems & Guidelines
I create brand guidelines that act as both a roadmap and a toolkit for expressing a brand with clarity and purpose. These guides go beyond showing what a brand looks like. They capture its philosophy, voice, and core values, then translate those ideas into clear visual standards for every platform and medium. The goal is to give clients a tool they can rely on, one that helps them bring their brand to life consistently and confidently so every expression feels intentional and true to who they are.
Testimonials
"Ethan is a dream to collaborate with, his design sensibility is top notch. Would highly recommend!"
- Lara Leavoy | VP of Content, RTR Media
"His versatility shined through when he was asked to create a large-scale mural design for a 4-story brick building in downtown San Francisco. The request came directly from our company’s CEO and COO, and they were overjoyed with the product Ethan delivered. His personality and willingness to help out on projects large and small improved the culture and communication within our team, and everyone always loved working with him."
- Tommy Pesavento | Creative Director & Brand Strategist, Meta, Chan Zuckerberg Initiative, Publicis Sapient
"What I appreciate most about Ethan is his collaborative nature and how he can incorporate feedback with ease, ensuring the seamless execution of design projects (as well as being a total joy to work alongside). His dedication, creativity, and leadership make him an invaluable asset to any design team. I wholeheartedly recommend him for roles that demand a blend of design expertise, strategic thinking, and exceptional execution, as he is well-equipped to drive innovation and success in the ever-evolving design landscape."
- Bethany Byrd | Senior Staff Product Manager, Intuit
Let's Work Together
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