I am a creative director, logo designer, illustrator, and type designer with more than 12 years of experience shaping local and renowned brand identities. As a creative director and senior graphic designer, I have led work for NIKE, NASCAR, the NBA, MLB, the KBO League, LIV Golf, and the European Football Alliance. I work closely with individuals and organizations to craft visual systems that connect deeply with audiences and elevate the brands they serve. I blend strategic clarity with artistic craft, weaving storytelling, illustration, and custom typography into identities built to resonate.
Doosan Bears (KBO League) Brand Identity & Uniforms
Ja Morant Identity Design (NIKE Basketball)
Prague Lions Brand Identity Design
(LIV Golf) Korean Golf Club Brand Identity Design
Utah Dirty Sodas Brand Identity & Uniform Design
Connecticut Sun 2025 Seasonal Campaign Graphic Package
Gentleman's Way Kennels Brand Identity Design
(LIV Golf) Southern Guards GC Brand Identity Design
Super.com Brand Identity Design Refresh
Cortex Building Intelligence Brand Identity Refresh
(LIV Golf) OKGC Brand Identity Design
Beisbol En Salt Lake Brand Identity Design
Full Choke Flyways Brand Identity Design
Big Ben's Blend Identity Design (Scotsman Co.)
Betsy's On Magnolia Ice Cream Shop Identity Design
Scotsman Co. Brand Identity Design
Utah Dirty Sodas Brand Identity & Uniform Design
(LIV Golf) Majesticks Golf Club Brand Identity Design
Big Ben's Blends Packaging Design
Coastal Alabama Community College "Fauxback" Identity Design
Gentleman's Way Kennels Brand Identity Design
Mulvi's Coffee Company Brand Identity Design
Nautilus Fishing Brand Identity Design
(Home Town) Wetumpka, Alabama Signage Design
Guild & Gentry Brand Identity Design (Retail Store)
Cotton Blues Cheesecake Company Brand Identity & Packaging Design
Southern Prohibition (SoPro) Brand Identity Design & Packaging Design
Sacramento Kings Heritage Jersey Script Design
Judah & The Lion - Pep Talks Album Packaging Design & Digital Design
Daytona 500 Brand Identity Design (NASCAR)
Bradley Beal Identity Design (Priority Sports)
Jones Capital Brand Identity Design
Homestead-Miami Speedway Brand Identity Design (NASCAR)
Miller Sports + Entertainment Brand Identity Refresh
Manuscript Coffee Co. Brand Identity Design
Petal, Mississippi 50th Anniversary Identity Design
Testimonials
If you're looking for someone who is creative, strategic, and a flawless executor, Ethan is your person. Having collaborated with him across multiple personal and work projects over the years, Ethan has consistently been my go-to person for any visual or brand design challenge.
Ethan's thoughtful approach to his work is what truly sets him apart. He doesn't just build beautiful brands—he takes the time to truly understand the story behind every brand he touches, then finds unique and creative ways to bring that narrative to life through his work. This isn't surface-level design, it's strategic and purposeful. All this being said, his most impressive quality is his ability to seamlessly transition between hands-on creator and creative director, leading others to produce incredible work with the same standards and attention to detail that he expects of himself.
Whether you need creative direction, branding, custom lettering, illustration, or comprehensive visual systems, Ethan consistently delivers at the highest level. I cannot recommend him highly enough.
Ethan's thoughtful approach to his work is what truly sets him apart. He doesn't just build beautiful brands—he takes the time to truly understand the story behind every brand he touches, then finds unique and creative ways to bring that narrative to life through his work. This isn't surface-level design, it's strategic and purposeful. All this being said, his most impressive quality is his ability to seamlessly transition between hands-on creator and creative director, leading others to produce incredible work with the same standards and attention to detail that he expects of himself.
Whether you need creative direction, branding, custom lettering, illustration, or comprehensive visual systems, Ethan consistently delivers at the highest level. I cannot recommend him highly enough.
- Casey Zumwalt | (Former) Director of Web Engineering at Elastic
"Ethan is a dream to collaborate with, his design sensibility is top notch. Would highly recommend!"
- Lara Leavoy | VP of Content, RTR Media
"His versatility shined through when he was asked to create a large-scale mural design for a 4-story brick building in downtown San Francisco. The request came directly from our company’s CEO and COO, and they were overjoyed with the product Ethan delivered. His personality and willingness to help out on projects large and small improved the culture and communication within our team, and everyone always loved working with him."
- Tommy Pesavento | Creative Director & Brand Strategist, Meta, Chan Zuckerberg Initiative, Publicis Sapient
"What I appreciate most about Ethan is his collaborative nature and how he can incorporate feedback with ease, ensuring the seamless execution of design projects (as well as being a total joy to work alongside). His dedication, creativity, and leadership make him an invaluable asset to any design team. I wholeheartedly recommend him for roles that demand a blend of design expertise, strategic thinking, and exceptional execution, as he is well-equipped to drive innovation and success in the ever-evolving design landscape."
- Bethany Byrd | Senior Staff Product Manager, Intuit
Let's Work Together
Thank you!