Putting Our Fingerprints on The World’s Golf League.
In 2025, LIV Golf explored ways in which it could increase its connection to fans. As the World’s Golf League, its primary position was set. With each of its teams now geared towards generating individual notoriety, it realized that some of its teams lacked visual consistency that aligned with audiences. Our team saw this as an opportunity to increase the strength and breadth of visual marks to create a system of resonant visuals that could be expressed across all forms of application.
The RARE Design Team:
Ethan Manning - Creative Director / Principal Designer
Ben Jones - Account Director
Harry Richardson - Designer
Sydney Beech - Designer
Ben Jones - Account Director
Harry Richardson - Designer
Sydney Beech - Designer
Services Provided:
Identity Design
Uniform Design
Custom Typeface
Mascot Design
Brand Strategy
Brand Design Execution
Brand Guidelines
Uniform Design
Custom Typeface
Mascot Design
Brand Strategy
Brand Design Execution
Brand Guidelines
Put a Wiggle On It.
In 2025, LIV was in a season of swiftness. The problems were coming quicker than the solutions and the organization sought after a partner that could keep up with the pace of change within the company. We worked alongside LIV Golf to develop four unique team brand identities (philosophically & visually) to connect deeply with their individual home markets, while resonating on the world stage of their sport.
From Left to Right: OKGC (Oklahoma City Golf Club), Majesticks Golf Club (UK), Korean Golf Club (South Korea), & Southern Guards Golf Club ( South Africa)
LIV GOLF | OKGC TEAM BRAND IDENTITY DEVELOPMENT
Planting the Flag.
As LIV sought to plant its flag with a team based in Oklahoma, we sought to provide an identity that embodied the grit that defined the team. Captained by Oklahoma native, Taylor Gooch, this system reflects a commitment to the people and places that make Oklahoma great.
Inspirational Imagery for the Brand Development of OKGC
Red Dirt Grit.
As we explored the rich history of Oklahoma, we looked at the industries and times that created the foundation of today. With a rich influence of Americana, to the herds that roam, and the lands that sustained, our team found the threads of resonance that were rich and meaningful. Representative of a culture of grit, humility, and relentless work ethic rooted in the red dirt of Oklahoma.
The System of the 46ers.
OKGC is a club identity built on the principle that defines the team. At its center stands the bison, a symbol of resilience and strength as it weathers the storm. Facing the challenges ahead. Forward into the fray, it endures.
Centered on the bison sits a 46. Rooted in earning what is yours and a nod to Oklahoma’s inception into the union as the 46th state, it is more than just claiming land. It is a belief that stakes claim in everything that it does. A resounding anthem of, “We’ve earned this.”
The star represents the Heartland. It anchors the logo to the history of Oklahoma and celebrates its legacy that continues to drive the club forward.
Centered on the bison sits a 46. Rooted in earning what is yours and a nod to Oklahoma’s inception into the union as the 46th state, it is more than just claiming land. It is a belief that stakes claim in everything that it does. A resounding anthem of, “We’ve earned this.”
The star represents the Heartland. It anchors the logo to the history of Oklahoma and celebrates its legacy that continues to drive the club forward.
