A New Era.
Miller Sports & Entertainment is an organization that has an undeniable history as being the pioneers of professional sports in Utah. From the acquisition of the Jazz, to hosting the Olympics, and bringing Minor League Baseball to the Beehive State – their legacy in sport is irrefutable.
In 2024, The Larry H. Miller Company was ready to take the next steps in sharing its story in a way that resonates with both current residents and future fans. While the reverence for the LHM legacy remains deeply ingrained, this marks the beginning something new—one filled with fresh opportunities for excitement, growth, and expansion under The LHM Company umbrella. Welcome to the NEW ERA.
In close collaboration with the executive leadership of Larry H. Miller Co., our team was entrusted with the responsibility of elevating this unique story to position the organization for long-term success.
In 2024, The Larry H. Miller Company was ready to take the next steps in sharing its story in a way that resonates with both current residents and future fans. While the reverence for the LHM legacy remains deeply ingrained, this marks the beginning something new—one filled with fresh opportunities for excitement, growth, and expansion under The LHM Company umbrella. Welcome to the NEW ERA.
In close collaboration with the executive leadership of Larry H. Miller Co., our team was entrusted with the responsibility of elevating this unique story to position the organization for long-term success.
The RARE Design Team:
Ethan Manning - Creative Director / Principal Designer
Ben Jones - Account Director
Harry Richardson - Designer
Sydney Beech - Designer
Ben Jones - Account Director
Harry Richardson - Designer
Sydney Beech - Designer
Services Provided:
Identity Design
Brand Unification
Philosophical Brand Alignment
Brand Guidelines
Brand Unification
Philosophical Brand Alignment
Brand Guidelines
MILLER SPORTS + ENTERTAINMENT | INITIAL INSPIRATION & RESEARCH
MILLER SPORTS + ENTERTAINMENT | LEGACY TIMELINE
MILLER SPORTS + ENTERTAINMENT | BRAND IDENTITY PROGRESSION & IDENTITY ECOSYSTEM
MILLER SPORTS + ENTERTAINMENT | COMPREHENSIVE BRAND GUIDELINES
MILLER SPORTS + ENTERTAINMENT | BEISBOL EN SALT LAKE EVENT BRAND IDENTITY
It's All About Corazon.
When Miller Sports + Entertainment approached me about developing the visual brand identity for Béisbol en Salt Lake, I knew immediately this was more than just creating a logo for an exhibition series. It was about honoring a culture, a community, and the energy that baseball brings when it is woven into celebration. The event brought two iconic Mexican baseball teams, Los Venados de Mazatlán and Los Charros de Jalisco, to Smith’s Ballpark in October 2024 for Hispanic Heritage Month. The brand needed to live at the crossroads of Salt Lake City’s passion for sport and the vibrant traditions of Mexican baseball.
The primary mark was built to be bold, festive, and unmistakably tied to the rhythm of the game. It carries a sense of motion and excitement while grounding itself in a visual language that speaks to heritage and pride. I designed a supporting system of icons and graphic elements that could flex across signage, digital promotions, and in-ballpark experiences, creating a consistent but celebratory identity.
The color palette drew inspiration from both the energy of Hispanic cultural expression and the authenticity of the game itself. Warm, saturated tones paired with strong, contrasting accents give the brand a sense of life and joy, while still holding up in professional sports contexts. The visual styling aimed to feel both rooted in tradition and fresh enough to welcome new audiences to the experience.
Ultimately, the identity was about creating a sense of belonging. It honored the cultural story behind the event while giving Salt Lake fans a chance to feel the unique joy of Mexican baseball. For me, that is the power of design in sport — to connect people, celebrate heritage, and create moments that last long after the final pitch.
The RARE Design Team:
Ethan Manning - Creative Director / Principal Designer
Ben Jones - Account Director
Harry Richardson - Designer
Sydney Beech - Designer
Ben Jones - Account Director
Harry Richardson - Designer
Sydney Beech - Designer
Services Provided:
Identity Design
Philosophical Brand Alignment
Brand Guidelines
Website Art Direction & Design
Philosophical Brand Alignment
Brand Guidelines
Website Art Direction & Design
MILLER SPORTS + ENTERTAINMENT | BEISBOL EN SALT LAKE PROCESS SKETCHES
MILLER SPORTS + ENTERTAINMENT | BEISBOL EN SALT LAKE SECONDARY IDENTITY ECOSYSTEM
MILLER SPORTS + ENTERTAINMENT | BEISBOL EN SALT LAKE BRAND ACTIVATION
MILLER SPORTS + ENTERTAINMENT | BEISBOL EN SALT LAKE WEBSITE DESIGN
