Crafting an Identity for a True Craftsman.
Erin and Ben Napier are stars in the HGTV show “Home Town” as well as “Home Town Takeover” and the new “Home Town Kickstart”. I had the immense privilege of being art director for Erin’s Laurel Mercantile Co. and Scotsman General Store from the years 2016-2019. Together, we developed an identity system for Scotsman Co., a coffee line as well as a home-goods line. These wonderful folks are doing incredible work to further the American spirit and small-town USA. American Made, American Paid.
Erin and Ben Napier are stars in the HGTV show “Home Town” as well as “Home Town Takeover” and the new “Home Town Kickstart”. I had the immense privilege of being art director for Erin’s Laurel Mercantile Co. and Scotsman General Store from the years 2016-2019. Together, we developed an identity system for Scotsman Co., a coffee line as well as a home-goods line. These wonderful folks are doing incredible work to further the American spirit and small-town USA. American Made, American Paid.
Services Provided:
Identity Design
Brand Strategy
Brand Design Execution
Social Media Design
Retail Merchandise Design
Environmental Design
Typographic System Design
Brand Strategy
Brand Design Execution
Social Media Design
Retail Merchandise Design
Environmental Design
Typographic System Design
An American Made Vernacular.
Erin and Ben Napier are stars in the HGTV show “Home Town” as well as “Home Town Takeover” and the new “Home Town Kickstart”. I had the immense privilege of being art director for Erin’s Laurel Mercantile Co. and Scotsman General Store from the years 2016-2019. Together, we developed an identity system for Scotsman Co., a coffee line as well as a home-goods line. These wonderful folks are doing incredible work to further the American spirit and small-town USA. American Made, American Paid.
A Window Into the Past.
Before Ben had his full-scale Scotsman Woodshop built on Spec Wilson Blvd., he started out his woodworking career in the basement of a 100 year old building in the heart of downtown Laurel. Formerly known as the “Johnston Drugs Building”, this pharmacy provided prescriptions of all kinds for the early residents of The City Beautiful. The original hand-fabricated metal sign that advertised the pharmacy provided a backdrop for Ben in the early years of Scotsman Co.
When I was tasked with designing the signage on the front of the Scotsman General Store and Woodshop, I wanted to pay homage to the start of Scotsman Co., and I wanted to showcase the unique letterforms that were used on the massive sign that still sits in the old basement where Ben used to work.
When I was tasked with designing the signage on the front of the Scotsman General Store and Woodshop, I wanted to pay homage to the start of Scotsman Co., and I wanted to showcase the unique letterforms that were used on the massive sign that still sits in the old basement where Ben used to work.
A Brand of Many Blends.
Big Ben’s Blends was a blue-sky idea that the owners of Laurel Mercantile Co. dreamt up. Ben’s love of coffee, paired with the tenacity and determination of the group, birthed an entire line of coffees to be sold at the General Store. What a better way to express the identity than to make Ben’s image the face of the brand.
