It's...SUPER!
During my time as Senior Visual Designer at Super.com - a Fintech company based out of Toronto specializing in the travel industry - I was tasked in working alongside the Design Lead in re-focusing and redesign of their primary identity system. Many startups go through the same problem when tackling their identity at the inception of their business. It's fast-paced, blistering deadlines, and decisions need to be made at breakneck speeds. The visual identity of most of these companies often gets overlooked in the process of product launch. This was the same case with Super. When the leadership of the company came to the agreement that it was time for an update, we wanted to really dig down deep to figure out how to express the vision of the company in their identity. We wanted to elevate the optimism, growth, and value that Super brings to the table within their industry.
The Super.com Design Team
Tommy Pesavento - Creative Director
Trevor Hacker - Design Lead
Joey Chu - Design Lead
Ethan Manning - Senior Visual Designer
Trevor Hacker - Design Lead
Joey Chu - Design Lead
Ethan Manning - Senior Visual Designer
Services Provided:
Identity Design
Identity Activation
Brand Guidelines
Identity Activation
Brand Guidelines
Initial Sketches Developed in the Brand Identity Redesign for Super.com
Custom Illustration & Brand Activation
Super+ Identity Design Activation
